Canada’s tuna huggers have gone high-tech.
New Greenpeace App for Choosing Better Canned Tuna
(CANADA, 8/12/2014)
Greenpeace Canada
has released an app for shoppers wanting to buy canned tuna which is
ocean-friendly. The Sustainable Canned Tuna Guide allows consumers to
search and get quick eco-advice on over 100 canned tuna products
available in Canada.
For
four years Greenpeace has been urging major canned tuna brands in
Canada to switch to 100 per cent sustainable and equitable tuna, As a
result, Greenpeace regularly receives questions from the public about
which tuna they should buy and if their brand of choice is a responsible
option.
 |
| Sustainable Canned Tuna Guide app will make it easier for tuna consumers to determine which products are ocean-friendly while in the canned seafood aisle of their supermarket. |
This
app answers those questions for tuna lovers and seeks to encourage
companies that have yet to offer more sustainable tuna to do so.
The
app has a photo catalogue, search function, and an easy to understand
rating system allowing for quick recommendations while in the seafood
aisle.
 |
| The app is the first guide to focus on particular tuna products. |
Three simple icons are used to illustrate the fishing method, tuna type and green promise for each product listed.
By clicking on the icons, consumers can quickly discover what is really going on behind the label.
Additionally,
the app allows consumers to send a message to Canada’s biggest tuna
brand asking them to move towards 100 per cent sustainable tuna
sourcing.
The
rating system indicates whether a product is a better option (green), a
work in progress (orange) or a bad option (red). The photo catalogue
helps the shopper to recognize their go-to brand.
The app is free, available in English and French, and is downloadable for both iPhone and Android is coming very soon.
To download the app, (Android coming soon) click here.
To download the app, (Android coming soon) click here.
 |
| Well-known brands are taking steps to offer their customers ocean-friendly tuna options. |
Greenpeace
is an independent global campaigning organization that acts to change
attitudes and behaviour, to protect and conserve the environment and to
promote peace.
Greenpeace
was founded in Vancouver in 1971, when a small boat of volunteers and
journalists sailed into Amchitka, an area north of Alaska where the US
Government was conducting underground nuclear tests. This tradition of
'bearing witness' in a non-violent manner continues, and its ships are
an important part of all its campaign work.
Greenpeace
today operates in more than 40 countries with headquarters in
Amsterdam. It has more than 90,000 supporters in Canada and 2.9 millions
members worldwide, and represent them at virtually every international
environmental conference.
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